![]() ![]() The scientists at The Florida Aquarium have been tirelessly dedicated to addressing the coral crisis. "Super Chili has the strength to save coral reefs, one coral at a time, but when his superpower is fueled by millions of children and adults who care about coral enough to make positive environmental choices - now that's hero's work." Corals support 25% of all ocean life, are the ecosystem engineers that build physical homes for animals, protect up to 90% of our coastlines from damage, and provide food and economic benefit to hundreds of millions of people. This unique partnership allows us to leverage the benefit of how toys like plushies can evoke imagination and compassion, which can ultimately be a catalyst for developing a sense of environmental responsibility and empathy toward the natural world," said Roger Germann, president & Chief Executive Officer of The Florida Aquarium. "The more we understand and have connection to something, the more we care about it. As a coral polyp himself, the hope is he will help inspire the next generation to learn about our coral reefs and the important role they play for our oceans and our planet. He will act as a representative for reef education and conservation, particularly focused on educating children. Chili becoming Super Chili for the month of July in recognition of their work and as a reflection of them being superheroes in our eyes." Super Chili will also assume the part-time role of a coral conservation mascot for The Florida Aquarium. Therefore, we are proud to honor The Florida Aquarium researchers, scientists and team members by Mr. "They are making a significant impact for our ocean's futures and generations to come. ![]() Their work is nothing short of extraordinary, fueled by a team with passion and relentless dedication to addressing the coral crisis," said Natalie Strahan, Chief Executive Officer for Aperture Pet & Life. "We are excited to support the critical coral conservation efforts of The Florida Aquarium. ![]() This collaboration between Aperture and The Florida Aquarium not only strengthens their long-standing relationship, but it also contributes to a significant cause. Chili, the BRS mascot who is a coral polyp. This collection includes plushies and t-shirts featuring Mr. These funds will be utilized to support the aquarium's vital conservation efforts, specifically focused on the protection and conservation of Florida's critically endangered coral reef. ![]() During the month of July, Aperture brand Bulk Reef Supply (BRS) and The Florida Aquarium have joined forces to offer a collection of co-branded merchandise with 100% of the net proceeds being donated to The Florida Aquarium. GOLDEN VALLEY, Minn., J() - Aperture Pet & Life, the integrated company for some of the largest brands in the aquatics industry, including Bulk Reef Supply, Neptune Systems, EcoTech Marine and AquaIllumination, is pleased to announce an expanded partnership with The Florida Aquarium. Aperture Pet & Life and the Florida Aquarium Partner on Collection of Merchandise to Support Vital Coral Conservation EffortsĬollaboration Launches in Concert with Coral Reef Awareness Week ![]()
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